SEO is short for Search Engine Optimization and is a set of tools and techniques used to organically rank content on search engines like Google, Bing and Yahoo. It is the process of getting traffic from the “free,” “organic,” or “natural” search results on these search engines. The purpose of SEO is to increase your website's visibility on the search engines and even though this involves a complex set of methods, the core concept is fairly simple: SEO is about trust - Google's trust that is.
Let us consider an example. You have a new business and you are looking for a loan from a bank. However, you don't have any history of revenue or sales. Obviously it will be difficult for it to play out to your advantage. Now, pretend the bank as being Google and your business as your website which you are trying to optimize for the search engines. How likely is it that Google will trust your new business? Undoubtedly, Google's level of trust in you will be minimal. People simply trust in Google and the fact that Google will always deliver the most relevant results to them - because Google has always done so. That is why trust is so vital when talking about SEO and how to reach the top of the SERP's (search results pages).
Ok, so how do we get there?
All right, first of all. SEO is an enormous topic and can't be explained in one blog post. It involves dozens of methods and techniques, thus I'm going to divide this guide up into several posts each dealing with one or two aspects of the journey to page 1 on Google. This chapter will just be an introduction to the concept of SEO, what it is, and how we are to go about it. The following chapter will be dealing with earning Google's trust, which is one of the fundamentals in the world of SEO.
To fully grasp the concept of SEO, it is also essential to understand how search engines work. What search engines do is that they index the Internet, making it easy for people to find what they are looking for. The way they do that is they 'crawl' all of the websites out there on the world wide web, trying to figure out exactly what all of these pages are about. For instance when Google crawls SEORanking, it will try to figure out what this particular website is about. Obviously, it will quickly realise that this page is about SEO, and therefore it will start popping up when people search for SEO on Google (hopefully!).
Enough facts, lets get to the top of Google!
Next time we'll look at some more of the parameters that Google look at to determine the relevancy of your website, and I'll explain some simple things you can apply to start paving your way to page 1 on Google!